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Google Guarantee
Discover the benefits of acquiring the Google Guarantee Badge for your advertising campaign.
Google has rolled out a new consumer protection feature called Google Guarantee. Businesses advertising through Local Services Ads can apply to the program, which offers extra reassurance to customers.
Google Guarantee could be a powerful lead-generation tool to help you stand out from your competitors and give potential customers the extra level of assurance they need to continue with your services.
Verified Badge
Google Guarantee businesses have a green colour badge with a white checkmark on it. A sign that your customers can trust.
More Vistitors
Since guaranteed rotates on a 15-second refresh, you can expect more visitors to your site and more views.
More Customers
When a new business has Google Guarantee, it enables more people to visit your business’s website or contact you.
A guide to Google Guarantee.
What is the Google Guarantee?
The Google Guarantee is an assurance to consumers that any work carried out by an approved Google contractor or business will be covered by Google in the event the customer is unhappy with the work carried out. Approved businesses will be displayed at the top of local search results and will be listed with a Google Approved Green Badge.
Does Google Guarantee generate enquiries?
Not only will approved businesses have a green badge, but their businesses will also be listed that the top of local search results which then results in increased interactions. Furthermore, we specialise in optimising our clients profiles to ensure they rank as well as possible to generate more local enquiries. One of the main benefits of this method of advertising is Google only charge businesses when customers call their business making this method of lead generation very affordable for smaller businesses.
Becoming ‘Google Guaranteed’ has so many benefits for local businesses and our team are specialists in helping UK businesses register for the service and maximise the amount of enquiries they are able to generate by being ‘Google Guaranteed’. Becoming Google Approved will have a wide range of benefits, your business will be presented with the Google Approved Badge and will appear more trustworthy to potential customers. Our role will be to help with the set up process and optimise the profile to ensure that our customers are visible and ranking at the top for their local service, this is how we help our clients massively benefit from the platform.
What is required to become approved?
In order for a business to become verified, there is a verification process that needs to be completed. Here at Star Websites we help local businesses become Google Approved so that they can increase their visibility online and help build trust in their business. Our team specialise in working with small businesses that offer local services so for information on how to get started please contact us and we will be more than happy to run you through the process.
The Set Up Process
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Simply use the contact form on our website, register your business details and one of our Google Guarantee specialists will call you to discuss the set up process. Alternatively should you not wish to wait for a call, please send over the information on your business and then give our team a call directly on 0800 195 6344.
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Our team will discuss with you the requirements needed to activate your account, you can simply run them through the services you offer, the area you wish to target and what you have in place already. We specialise in helping both new and existing Google Guarantee customers, our skillset will be helping our clients generate as many enquiries as possible.
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One you are happy with our proposal, we will then need some business information which you will be able to share by Email or WhatsApp directly with your account manager. From here we start the process of getting everything moving for you.
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Going live, this is where we really help our clients grow. We will not only optimise the Google Guarantee listing but we will help the business maximise the profile online and throughout the Google network.
Google Local Service Ads
Google local service ads (know as Google Guaranteed) are paid adverts allowing businesses offering local services to advertise on Google. The results for the Google Local Service Ads are displayed at the top of the page, ahead of the Google Maps and organic search results. These ads display the companies name, services and star rating allowing potential customers to view this information before making contact.
The Difference between Local Service Ads and PPC
There are a few fundamental differences between Google Local Service Ads (Google Guarantee) Pay Per Click (PPC). Firstly businesses are only charged on Local Service Ads when they have an enquiry, rather than for each click on the PPC method of advertising ran via Google Adwords. Furthermore businesses on the Local Service Ads have been checked for all their licenses etc and carry an element of security for the consumer in the event that there is a problem with the work carried out by the business.
Google Guarantee Badge
Once a business has been verified by Google and is ready to start advertising for Local Service Ads their will be a Google Guarantee Badge that will be displayed for the business offering credibility that the company is Google Approved. In addition to the badge, consumers also have the reassurance that they are covered up to the country limits for any work that they are unhappy with which they can claim for with Google directly in the event that they are unhappy with the work completed.
Interested to see how Google Guarantee help your business?
Google Guarantee Enquiries
Google Guarantee Enquiries are a key part of the process for businesses participating in the Google Guarantee programme. When a potential customer uses Google’s Local Services Ads to find and connect with a business, their initial contact is often referred to as an enquiry.
Here’s how the Google Guarantee Enquiries process typically works:
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Customer Enquiry: A customer searches for a service through Google’s Local Services Ads and finds your business. They submit an enquiry, which could be through a phone call, message, or online form.
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Lead Qualification: The enquiry is forwarded to your business, allowing you to follow up and assess the lead. This is your chance to engage with the potential customer, provide information, and potentially turn the enquiry into a job.
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Cost per Lead: Unlike traditional pay-per-click models, with Google Guarantee, you pay per lead or enquiry rather than per ad click. This means you’re charged only when a potential customer contacts you through the ad.
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Quality Control: Google aims to ensure that the enquiries you receive are relevant and of high quality. However, the quality can vary, so it’s important to manage and respond to these leads effectively to maximise your conversion rate.
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Customer Protection: If a customer has a negative experience and believes the service provided was unsatisfactory, they can request a refund through the Google Guarantee programme. This adds a layer of protection for consumers and can impact your reputation if not managed properly.
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Performance Tracking: You can track the performance of your Google Guarantee leads through your Google Ads dashboard or Local Services Ads platform. This helps you understand how many enquiries you’re receiving, the cost per lead, and the overall effectiveness of your advertising efforts.
Handling Google Guarantee enquiries effectively involves prompt and professional responses to potential customers, ensuring that you address their needs and concerns. By converting these enquiries into satisfied customers, you can maximise the benefits of the programme and enhance your business’s reputation.
How Can Google Guarantee Improve My Business?
The Google Guarantee programme can enhance your business in several ways:
Increased Trust and Credibility
Displaying the Google Guarantee badge helps build trust with potential customers. The badge signifies that Google has vetted your business, which can make consumers feel more confident in choosing your services over those of non-certified competitors.
Enhanced Visibility
Businesses with the Google Guarantee badge often receive greater visibility in search results. This can lead to more leads and opportunities as your business stands out to users searching for local services.
More Leads
Displaying the Google Guarantee badge helps build trust with potential customers. The badge signifies that Google has vetted your business, which can make consumers feel more confident in choosing your services over those of non-certified competitors.
Customer Protection
The programme offers protection for customers who are not satisfied with the service, encouraging more people to choose your business with the reassurance that they are protected. Satisfied customers are more likely to leave positive reviews and refer others to you.
Competitive Advantage
Being part of the Google Guarantee programme can set your business apart from competitors who do not have the badge. It positions you as a trustworthy and reliable option in a crowded market.
Improved Reviews and Ratings
As Google Guarantee can lead to higher customer satisfaction and trust, you may also see an increase in positive reviews and ratings. This can further enhance your business’s reputation and attract more customers.
